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P R O J E C T

CSU Summer Arts Campaign

CSU Summer Arts poster CSU Summer Arts collateral CSU Summer Arts signage
CSU Summer Arts tote bag CSU Summer Arts program booklets

An illustration-led campaign used across posters, signage, merchandise, social posts, and motion graphics.

Category Campaign • Graphic Design
Client California State University Summer Arts
Date July 2025

The work

CSU Summer Arts covers music, animation, theatre, dance, and other disciplines. Each program needed its own emphasis, but every piece still had to look like it belonged to the same summer campaign.

I built a flexible illustration system with distinct color and type treatments for each discipline. The production files were set up for formats ranging from square social posts to large banners, with short After Effects loops for digital signage.

The same system carried through tote bags, lanyards, program booklets, and campus promotion.

Tools and deliverables

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