P R O J E C T
Illustration-forward posters, signage, merch, and motion loops that promote every residency track across California State University’s Summer Arts program.
Overview: Built the full promotional system for CSU Summer Arts—from hero posters and digital ads to merch and looping motion spots.
Challenge: Needed a single visual language that could scale from square social tiles to 40-foot banners while honoring classical music, animation, theatre, and dance cohorts.
Solution: Created a flexible illustration grid with custom lockups, discipline color badges, and production-ready files for offset, digital, and on-site signage so teams could deploy fast.